Sustainable infrastructure will ensure we grow responsibly - Price: Rs. 2500

Whenever I am working on a presentation, be it for a client, employee communication, Board of Directors or shareholders, I always ask my colleagues on what is the underlying narrative that we are looking to communicate. While narrative had subconsciously always been part of any such conversations in my past, the criticality of it struck me in one of the Board meetings a few years back. A quarterly Board meeting was due, and the company financial parameters were quite bad. I was expecting a stormy meeting, but the CEO pivoted the conversation about how except for one business, the others had started showing month on month improvement. Somehow, the entire Board meeting got focused on the green shoots and there was hardly any conversation on overall deteriorating parameters.

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Airbnb’s approach has in fact transformed the travel and hospitality industry. The company’s success lies in personal stories from hosts and guests. It is an open secret that many of the properties being offered in Airbnb are being maintained by the owners for commercial purposes. These stories however create alignment by emphasizing shared experiences, trust, and community. It helps Airbnb in differentiating from hotels with perceived impersonal care.

https://www.tataprojects.com/2024/04/10/let-me-tell-you-a-story/